JAGUAR x GORILLAZ - AR CONFIGURATOR & FAN ENTERTAINMENT PLATFORM

BACKGROUND
Overview

© Gorillaz & Eleven Management

© Gorillaz & Eleven Management

The rich combination of GORILLAZ, JAGUAR and E-Racing presents endless creative opportunities to create an amazing AR experience.

Augmented Reality is the perfect medium for eTrophy: futuristic technology delivering real world excitement that is designed to be shared. And, who better than GORILLAZ, a virtual band with real world cool, to spread the word?

But keeping the creative energy focused on our key pr and marketing objectives.

THE IDEA

Jaguar Demon Chaser.jpg

A GORILLAZ and Wacky Races inspired Augmented Reality racing competition that lets fans experience the incredible electric performance of the I-PACE across multiple cities and driving conditions.
All to win a trip to the GORILLAZ DEMON DAYZ music festival in Los Angeles where 20 winners will compete on-stage in the Final, racing for the experience of a lifetime…

 

DESIGN RESEARCH & LOOK DEVELOPMENT

AR CONFIGURATOR


MACHINE LEARNING - SPEED ANALYSIS

We developed a bespoke ML algorithm to detect the velocity of the vehicle.

The objective of developing this algorithm is to provide a bespoke SDK and API which can be used on various application, e.g. various sports to a real-time traffic analysis using machine learning and computer vision.

AR -EDUCATION

Probably, the most popular application for augmented reality in education is the use of AR apps directly in the classroom. In this case, they can help the teacher explain a subject, provide a visual representation of the material, and help students test out their knowledge in practice