HAND PLAST BAND AID / AGENCY PUBLICIS MALAYSIA
#KEEPLIVINGCORAL / AGENCY WHITE RABBIT/ BRAND WWF Hungary
For 2019 Pantone picked Living Coral as the Color of the Year. But corals are in real danger: the world has already lost about 50% of coral reefs that play crucial role in maintaining healthy marine ecosystems.
Inspired by Pantone's colour choice our poster campaign recreated Pantone’s Living Coral visual, using garbage taken from the oceans: a contradiction that exposes the ugly truth.
The campaign became an online phenomenon. It was featured in the most important news portals and online magazines, with 12,8 M people reached, 760% rise in mentions and 137% rise in brand interaction.
HUMPTY TRUMPTY - Build The Wall.
Creative collaboration with Laurence O’byrne
ONE BOOK FOR PEACE / AGENCY VMLY&R
We collaborated with our friends at VMLY&R Dubai to create a series of images for One Book For Peace.
Link to the award case study ‘The One Show’